What kind of beer do you like? Americans love beer, but every generation likes different kinds of beer, and the difference is quite remarkable.
Whether you are part of the Boomer generation, Gen X, or a millennial- you might find yourself grabbing a different type of beer from the shelf. Gen X strongly prefers foreign beers, particularly Guinness.
According to Visual Capitalist, these are the most popular beers for Gen X- the term we usually use to describe those born between 1965 and 1980, although the definition may vary. So, if you are shopping for someone who is part of the Gen X generation, you might want to grab one of these on hand!
The “popularity” metric represents the % of people who had a positive opinion of that beer. Note that YouGov surveys are conducted with a representative sample of 1,500 respondents. The number next to each beer listed below is the popularity score.
Guinness- 57
You might remember that Guinness also took the top spot amongst American Boomers. But Guiness only had a popularity score of 49 as opposed to the whopping 57% of Gen Xers who said they prefer Guiness. Guinness, a traditional Irish stout, originated from Arthur Guinness’s brewery in Dublin, Ireland, during the 18th century. It’s interesting to note that over 31 million Americans claim to be of Irish descent.
Heineken- 49
Heineken’s iconic green bottle and crisp flavor makes it the second most popular beer for Gen X, dropping a whopping eight percentage points.
Heineken Lager Beer is a 5% alcohol-content Dutch pale lager produced by the Dutch brewery Heineken N.V.
Corona- 49
Corona also has a popularity score of 49%. Pair it with a lime, and you have one of the most beloved beers for sunny days and casual hangouts. Corona is a Mexican brand of beer. It is the top-selling imported beer brand in the United States.
Modelo-47
Modelo’s smooth taste and versatility also made it popular with Millennials, and Gen X gave it a score of 47%.
Samuel Adams- 47
Samuel Adams is among the two American beers that aren’t on Millennials’ top 10 list. Samuel Adams is the flagship brand of the Boston Beer Company, named after U.S. Founding Father Samuel Adams.
Stella Artois- 46
Stella Artois is 6th on the list, with a score of 46%
Stella Artois is a pilsner beer brewed in 1926 by Brouwerij Artois in Leuven, Belgium. The beer has an alcohol by volume (ABV) of 5.2 percent, which is the standard for pilsners in the country.
Corona Extra- 45
Corona Extra scored slightly lower, with a Popularity Score of 45%. A stronger and equally refreshing choice, Corona Extra holds its own as a fan favorite.
Corona Light- 44
Corona Light scored a 44, which is pretty low on the list. This light beer is popular amongst those trying to watch their weight.
Blue Moon- 43
Blue Moon is a Belgian-style witbier brewed by Molson Coors. This is one of the two American beers that didn’t appear on the Millennial’s top 10 list.
Miller- 41
Just like Millennials, Miller came in last on the list. Boomers had Miller as fifth on their list, so it definitely declined in popularity among the younger generations.
We are finishing the list with Miller, which scored 41% in popularity. With its crisp and refreshing taste, Miller remains a staple in the American beer scene.
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